MIR Holding Partners with ORUN at MASA 2026 to Foster African Creative Industries. Abidjan, Ivory Coast – MIR Holding has underlined its commitment to the growth and development of Africa’s creative industries through a strategic partnership with ORUN at the Marché des Arts du Spectacle Africain d’Abidjan (MASA) 2026.
The event, held from April 11 to 18, marked a significant milestone in promoting the cultural and creative sectors as key contributors to economic development and job creation across the continent. At the heart of the Innovation Village, situated within the iconic Palais de la Culture, MIR Holding’s involvement was marked by a series of activities designed to showcase and strengthen Africa’s creative talents.
The village served as a convergence point for artists, industry professionals, and stakeholders from over 50 countries, with more than 5,000 attendees participating in the discussions, masterclasses, and immersive experiences on offer. Mouhamed Dieng, President of MIR Holding, emphasized the importance of supporting the creative industries as a pivotal sector for storytelling, youth engagement, and innovation. Officials commented on the matter. “.
It is an investment in the continent’s future, where the creative industries can transform creative energy into sustainable value and real opportunities.”.
The partnership with ORUN is part of a broader initiative to strengthen the connections between creation, entrepreneurship, content, youth, and growth ecosystems.
The Innovation Village featured scenography crafted by Ivorian artisans, a comprehensive program of panels and masterclasses, and an immersive experience produced by Orun Studios, all aimed at enhancing the skills and knowledge of participants.
The Marché des Arts du Spectacle Africain, an annual event, has long been a platform for African artists and creative industry professionals to network and collaborate. MIR Holding’s participation and collaboration with ORUN underscore the industry’s growing recognition as a key economic driver for Africa.
As the event concluded, the strong participation from across the continent signaled a positive trend for the future of Africa’s creative industries. MIR Holding’s dedication to fostering these sectors is expected to create new job opportunities and drive economic growth, solidifying its position as a leader in supporting high-impact initiatives with strong economic, cultural, and societal value.
*Additional reporting by ImNews | Sources consulted: 5*
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This original article was produced by the ImNews editorial team
Source: africa
Source: Editor
