Ethiopia Hosts Inaugural African Social Media Influencers Summit to Counter Negative Stereotypes BODY: ADIS ABABA, ETHIOPIA – The historic Adwa Museum in Addis Ababa played host to the first African Social Media Influencers Summit (ASMIS) on Friday, bringing together a diverse group of digital creators, content producers, and communication experts from across the continent.
The summit, organized by Pulse of Africa and AGA Tech Enterprise, aimed to leverage the power of social media to challenge negative global narratives about Africa and promote positive storytelling. Ethiopian influencer Obsa Abdissa, who commands a following of over 437,000 on TikTok, took the stage to encourage young Africans to use their platforms responsibly. “We have no tomorrow except today.
So let’s wake up now so that we don’t live in regret and poverty, “he. Similarly, Botswana’s William Last KRM, a TikTok influencer with 29. 8 million followers, called for increased support for creators from governments and institutions, emphasizing the need for a sustainable living through content creation.
South Sudanese influencer Raya Rayan, also present, advised young creators to maintain consistency and authenticity in their work. “One day, whatever thing that you’re posting on social media is going to pay back, “she noted.
The summit’s organizers highlighted the economic implications of distorted global narratives about Africa, suggesting that such narratives could be costing the continent over $4. 2 billion annually.
The gathering was not only a platform for fostering a shared African agenda but also a means to forge strong partnerships among influencers, aiming to shape a more inclusive and representative digital landscape. Participants discussed the importance of using social media to promote tourism, investment, and positive global engagement, envisioning a future where Africa’s digital influencers would play a pivotal role in shaping the continent’s destiny.
The ASMIS 2026 has set the stage for future summits and initiatives that will continue to amplify Africa’s digital voice, sparking a conversation that is likely to influence public discourse and policy across the continent.
*Additional reporting by ImNews | Sources consulted: 5*
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This original article was produced by the ImNews editorial team
Source: africa
Source: NG Editor
