Johannesburg, South Africa — After a Transformative Turnaround, Edgars, the Storied South African Retailer, Is Embarking on a New Growth Phase.
The company, now owned by Retailability, is planning to open 50 new stores across South Africa within the next two years, expanding its current footprint of 100 outlets.
The expansion is a result of a three — year restructuring programme that saw Edgars return over 100,000 square metres of retail space to landlords, enhancing profitability and efficiency.
The company’s efforts have paid off, with the new stores exceeding expectations, leading to stronger sales and larger customer basket sizes.
The upcoming expansion will feature traditional Edgars stores, additional Edgars Beauty outlets, and the launch of Edgars Connect, the retailer’s first standalone cellular store, scheduled to open later this month. Edgars’CEO, Saviours Mushosho Nelson Gahadza, attributes the growth to improved performance across its retail chains, with the flagship Edgars Stores contributing two percent to the overall increase.
The expansion plans also include the growth of complementary brands within the Retailability portfolio, such as Edgars Beauty and the potential expansion of the women’s fashion chain Kelso.
As Edgars enters this phase of growth, it is committed to sustainability and community engagement, reflecting a shift from a traditional department store model to a more agile and customer — centric approach.
The retailer’s expansion is seen as a significant milestone in its turnaround strategy, and it is poised to play a pivotal role in shaping the future of retail in Africa.
*Additional reporting by ImNews | Sources consulted: 5*
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This original article was produced by the ImNews editorial team
Source: enca
Source: Nokuthula Khanyile
