Libreville, Gabon — July 24, 2026 – The Confederation of African Football (CAF) has announced an international tender for the commercial rights of the upcoming Africa Cup of Nations (CAN) tournaments set to take place in 2028, 2032, and 2036. With the submission deadline set for August 24, 2026, the CAF is seeking to attract global investors and sponsors to maximize the tournament’s financial potential.
The Africa Cup of Nations, a cornerstone of African football, has seen a surge in popularity, and the CAF is capitalizing on this momentum with a comprehensive tender that includes rights for broadcasting, sponsorship, and other commercial aspects of the tournament. This strategic move follows the success of the 2025 CAN, which was hosted in Morocco and drew over 3. 2 billion television viewers and nearly 6 billion digital views.
The commercial success of the event, with revenues nearly doubling compared to previous editions, has underscored the tournament’s commercial value and the potential for growth.
The CAF’s initiative is part of a broader strategy to enhance the tournament’s financial performance and global brand value.
The tender process will cover a range of commercial rights, aiming to secure significant financial gains that will contribute to the funding of continental competitions, the development of women’s and youth football, player training, and the improvement of sports infrastructure across Africa.
As the CAF moves forward with this tender process, it is anticipated that bids will be received from both African nations and international corporations, presenting opportunities for various brands to strengthen their presence in the fast — growing African market.
*Additional reporting by ImNews | Sources consulted: 5*
—
This original article was produced by the ImNews editorial team
Source: Agpgabon
Source: Redaction
