Durban, South Africa — In a significant boost to South Africa’s automotive industry, Toyota South Africa Motors (TSAM) has commenced the production of the ninth-generation Hilux pickup truck, marking an investment of R10. 4 billion. This move is not merely the introduction of a new vehicle but a demonstration of the nation’s potential for industrialization and the importance of local suppliers and partners.
The President of South Africa, Cyril Ramaphosa, has lauded the investment as a strong vote of confidence in the country’s economy. “Today is about much more than the launch of a new vehicle. It is about confidence in South Africa.
It is about the enduring value of long — term investment, “Ramaphosa stated during the official line-off launch of the Toyota ninth-generation Hilux at the company’s Prospecton plant in eThekwini.
The investment, which is the single largest product investment in TSAM’s history, covers factory upgrades, a new logistics centre, advanced robotics, and a new chassis welding facility. This comprehensive upgrade positions South Africa as one of Toyota’s most important production hubs outside Japan.
Andrew Kirby, President and CEO of Toyota South Africa Motors, highlighted the collaborative effort between government, industry, and labor in achieving the investment.
Officials commented on the matter.
The Hilux, a pickup truck model produced by Toyota since 1968, has been a significant vehicle in the pickup truck market.
South Africa has been a major production hub for Toyota, and the new investment is a significant boost to the local automotive industry.
The President’s comments underscore the investment’s contribution to job creation, industrial growth, and exports in South Africa. “
The 9th generation Toyota Hilux represents much more than the R10.
4 billion investment Toyota South Africa Motors has committed to this project. It is about the thousands of South Africans whose skill, dedication and commitment are built into every Hilux, “Kirby explained.
The investment is also seen as a testament to the potential of the South African automotive industry.
The new Hilux model is expected to enhance South Africa’s position in the global automotive market, with the potential for increased exports.
The pilot production of the new Hilux pickup model has already started at Toyota’s Prospecton plant in eThekwini, with full project completion expected by June 2027.
As the new Hilux rolls off the production line, it signifies more than just an automotive milestone; it represents the country’s commitment to economic growth and industrial development.
The investment in the new Hilux production line is a clear signal that South Africa is open for business and ready to take its place on the global stage.
*Additional reporting by ImNews | Sources consulted: 5*
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This original article was produced by the ImNews editorial team
Source: Google News v2
