A. — March 19th – Global sports brand PUMA has unveiled its latest national team kits for 11 nations, including a strong representation of African football federations, in a vibrant celebration of the sport, music, and culture at Domino Square in New York City.
The event marked PUMA’s commitment to international football, with kits for countries such as Portugal, Morocco, Ghana, Paraguay, Senegal, Côte d’Ivoire, Czech Republic, Switzerland, New Zealand, Austria, and Egypt.
The brand’s focus on African football was evident, with five partner federations—Morocco, Ghana, Senegal, Côte d’Ivoire, and Egypt—represented in the launch. “We wanted to connect with the fan communities by showing up in the places and moments that matter to them, “said Nadia Kokni, PUMA Vice President Global Brand Marketing. “This event was built on that belief, offering local football players the chance to experience these fresh new kits in action before anyone else.”.
The kits were revealed for the first time on the city’s pitch through a structured 4v4 tournament, facilitated by NYC Footy. Football legends Ricardo Quaresma (Portugal), Asamoah Gyan (Ghana), and El Hadji Diouf (Senegal) were present as representatives of their nations, connecting generations of the sport.
The event featured custom — designed trucks, each representing one of PUMA’s 11 nations through visual identity, local food, music, and cultural artefacts.
Fans had the opportunity to see and wear the national jerseys before anyone else. Officials commented on the matter. “
Equipping nations across four continents, with close to a quarter of all nations heading into this summer’s biggest competition wearing PUMA, we’re showing up at football’s biggest moment.”.
PUMA’s African partner federations are set to be prominently featured in the upcoming tournament, further reinforcing the brand’s long-term commitment to African football.
The 2026 collection will be available from March 24th, featuring ULTRAWEAVE technology and dryCELL fabric across all jerseys.
The event is a testament to PUMA’s dedication to the global football community and its unique approach to brand activations, bringing the heart and soul of the sport to life in a celebration of unity and diversity.
