JAKARTA, INDONESIA — May 25, 2026 — Swiss-Belhotel International is set to elevate family travel experiences with the introduction of SBEC Juniors, a new loyalty program for children and teenagers, and the arrival of Bella the Swiss Cow, a new family mascot.
Aligning with the 2026 summer school holidays, these initiatives aim to create a more immersive and welcoming environment for younger guests.
The introduction of Bella, alongside the iconic Bernie the Swiss Dog, reflects the group’s commitment to family-friendly hospitality.
SBEC Juniors, launching on June 10, 2026, extends the benefits of the Swiss-Belexecutive loyalty program to younger guests up to 16 years old. It offers age-based dining privileges and special in-room amenities, enhancing the family travel experience.
Special family-focused offers will be available from June 10 to August 31, 2026, with up to 20% off room rates and tailored family experiences at participating properties.
Swiss-Belhotel International’s regional portfolio includes over 165 hotels, resorts, and projects across New Zealand, Australia, Indonesia, Asia, the Middle East, Africa, and Europe, reinforcing its dedication to guest-centric innovations.
*Additional reporting by ImNews | Sources consulted: 5*
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This original article was produced by the ImNews editorial team
Source: Panafricanvisions
Source: Pan African Visions
