DATILINE: Nairobi, Kenya – May 16, 2026
In a strategic move to bolster its market share and cater to potential customers’needs, T-Mobile has launched a novel program known as “Keep and Switch, “offering a substantial financial incentive for those considering a switch from other eligible carriers.
Under this initiative, announced in early May 2026, T-Mobile is prepared to provide up to $800 per line to customers who transfer their number from a qualifying carrier and activate a new T-Mobile voice line. This program represents T-Mobile’s commitment to easing the transition for customers looking to switch carriers without compromising their current phone devices.
The “Keep and Switch “program is designed to appeal to customers currently tied to AT&T, Verizon, or other eligible carriers, aiming to make the switch more enticing. This move is part of T-Mobile’s comprehensive strategy to enhance customer satisfaction and retention, removing a significant obstacle that often deters potential switchers.
The reimbursement is issued through a virtual prepaid Mastercard, typically processed within 15 days of the qualifying transaction.
This promotion is contingent upon a customer having a qualifying device, credit, service, and a port from an eligible carrier. T-Mobile’s official website emphasizes that this is a limited-time offer, urging potential customers to act promptly.
Industry reports, including those from Cnet.
Com and USA Today, detail T — Mobile’s comprehensive plan offerings and how they cater to diverse customer segments. These articles also highlight the broader trend in the mobile phone industry where carriers are increasingly providing incentives to retain and attract customers.
The “Keep and Switch “program not only presents a financial incentive for switching but also underscores the importance of customer satisfaction in a highly competitive mobile phone market.
*Additional reporting by ImNews | Sources consulted: 5*
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This original article was produced by the ImNews editorial team
Source: hollywoodreporter
Source: Katie Ann Lehman
